On 9 February, Lay’s launched a global campaign leveraging its UEFA Men’s Champions League and UEFA Women’s Champions League rights fronted by some of football’s most famous faces and running under its #LaysUnited football brand platform which is based on uniting fans and bringing joy to people around the world through football. The campaign… Continue reading UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
Tag: Lay’s
Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Lay’s #YehGameHiHaiTasteKa Helps India Fans Watch Cricket World Cup Games
PepsiCo snack brand Lay’s is leveraging ICC World Cup fever in India with an integrated campaign that gives cricket lovers ideas on how to make sure they don’t miss the matches despite the fact that they are being played at awkward times of day in India. As part of its global status as the… Continue reading Lay’s #YehGameHiHaiTasteKa Helps India Fans Watch Cricket World Cup Games
