The start of August saw NBA stars Trae Young and Anthony Edwards front a rebranding ‘New Bottle, Same Sprite’ campaign from Sprite which introduced consumers to the soft drinks new look and packaging. Led by the 23-year-old Atlanta Hawks point guard and the 20-year-old Minnesota Timberwolves shooting guard, the campaign was spearheaded by a… Continue reading Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign
Tag: Trae Young
NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
A cinematic October spot in the USA from adidas introduces Trae Young’s first signature shoe: the Trae Young 1. Created in harness with agency Cartwright, the hero ad celebrates Young’s early career achievements, his unconventional moves and his determined attitude. The powerful spot opens with a flawless mid-court shot by Young, while a… Continue reading NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
‘The Crossover’ Sees All NBA Uniforms & Team Battles Integrated Into Fortnite
The NBA teamed up with Epic Games’ Fortnite for an initiative leveraging the 2021 Playoffs (or, to be specific, the one-off State Farm NBA Play-In Tournament) which sees ‘NBA Team Battles’ included in the video game world and uniforms for all 30 NBA teams available to gamers from 21 May. In addition to the… Continue reading ‘The Crossover’ Sees All NBA Uniforms & Team Battles Integrated Into Fortnite
Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
The last week of April saw Bodyarmor launch a reported $25m summer marketing burst as it further boosts sports drink category competition by launching its biggest ad campaign ever with creative fronted by a team of eight elite athlete ambassador/owners. Called ‘One More’ and crafted in-house, the integrated campaign seeks to further drive awareness… Continue reading Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
