The Nissan Formula E team in harness with the auto manufacturer’s NISMO racing division teamed up with sustainable fashion designer Mia D’Amato to create a new ‘Nismo Thrifted’ streetwear collection made entirely from upcycled and recycled decades old Nissan racewear. To support the collection’s launch, sport and entertainment agency Dark Horses created a vintage-style… Continue reading ‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race
Tag: Repositioning
AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning
The R&A unveiled a new tournament brand strategy for The AIG Women’s Open through a repositioning promotional campaign launched in early April which introduced a fresh festival style, entertainment focused fan experience for the 2023 AIG Women’s Open. The digital-first marketing burst, which saw the tournament organisers and The R&A rights owners team up… Continue reading AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning
Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality
The UK retailer Sports Direct continues to roll out new work running under its fresh brand strategy and identity which reimagines what the brand stands for and seeks to change perceptions of the business focused on a new ‘equaliser’ brand mark which aims to put equality and inclusivity at the brand’s core. The refresh… Continue reading Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality
Wiggins Fronts New Skoda #DrivenBy Campaign As Brand Repositions Around Individuality & Independence
Early February sees Skoda launch a new UK brand campaign fronted by athlete ambassador and cycling legend Sir Bradley Wiggins called ‘Driven by Something Different’. The creative focuses on the auto marquee’s new customer-led positioning: highlighting defining attitudes shared by its customers – an individual self-confidence, optimism, and a spirit that sets them apart… Continue reading Wiggins Fronts New Skoda #DrivenBy Campaign As Brand Repositions Around Individuality & Independence
