High impact genuine and ghost Heineken out-of-home stunts fuelled elite rugby union club rivalry in European Rugby’s Heineken Champions Cup Final host city Dublin ahead of the 20 May match between Leinster and La Rochelle (Stade Rochelais) – a repeat of last year’s final. Competition title partner and rights owner beer sponsor Heineken brought… Continue reading Real & Fake Heineken Irish Landmark OOH Activations Leverage Heineken Champions Cup Final
Tag: Dublin
Jameson’s St Patrick’s Day Global Parties & Broadcast
On March 16 Jameson tried to get consumers around the world and embrace their Irish spirit with its unofficial sponsorship of St Patrick’s Day. The famous Irish whiskey brand activated its unsanctioned sponsorship with an integrated campaign that spanned PR, parties and some innovative online activity. At the forefront of the work… Continue reading Jameson’s St Patrick’s Day Global Parties & Broadcast
Absolut Sponsors Dublin’s Gay Theatre Festival
2010 sees Absolut again sponsor Dublin’s Gay Theatre Festival in the first half of May. The backing comes with naming rights: when the sponsorship of the six year old event began last year, the event’s title switched from the International Gay Theatre Festival to the Absolut Gay Theatre Festival. Nevertheless, it remains a… Continue reading Absolut Sponsors Dublin’s Gay Theatre Festival