Mid-January 2020 saw Under Armour leverage its celebrity endorser athletes for global campaign which seeks to ‘re-centre’ the global brand. After years of prioritising promoting its products and technology, Under Armour is re-investing in its central brand with a new global ‘The Only Way Is Through’ platform with the objective of realigning the sportswear company as… Continue reading Under Armour Launches Global, Multi-Channel, Star Led ‘The Only Way is Through’ Brand Campaign
Tag: OTT
Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
A local market, social storytelling campaign from Nike sees the sportswear behemoth showcase little known stories about some of England’s Women’s World Cup stars via a social video series narrated by a rapper. Each spot, appearing on Instagram Stories, explores one players’ backstory: showcasing where they are from and their path to elite football.… Continue reading Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
Puma/One8 & Virat Kohli Urge Indian Youngsters To ‘Come Out And Play’ Via Online Contextual Spots
A new multi-phase campaign for Puma|One8 sees national cricket team captain and icon Virat Kohli promote a message encouraging youngsters in India to incorporate more sport, exercise and play into their daily lives. The digital #ComeOutandPlay campaign for One8, an athleisure brand created as a partnership between Kohli himself and the sports lifestyle brand… Continue reading Puma/One8 & Virat Kohli Urge Indian Youngsters To ‘Come Out And Play’ Via Online Contextual Spots
FIFA Auto Partner Hyundai Celebrates Both Football Fans & Non-Fans In ‘Save My Game’ In India
Hyundai, an official FIFA partner, has launched a local market World Cup campaign in India called ‘Save My Game’ that rewards both fans and non-fans. Developed in harness with in-house agency Innocean Worldwide, the campaign’s objective is to reinforce Hyundai’s association with die-hard football followers and also to engage those who may not be… Continue reading FIFA Auto Partner Hyundai Celebrates Both Football Fans & Non-Fans In ‘Save My Game’ In India
