In addition to broadcasters, league partners and kit suppliers, team sponsors are ramping up their activation programmes in the lead-up to the new Premier League season and one of the more interesting recent initiatives is a new Nivea campaign fronted by players from Liverpool FC. The most interesting aspect of the partnership is not… Continue reading Nivea’s Liverpool-Led TVC Marks Club’s Non-Typical Partnership Push
Tag: Liverpool FC
Warrior’s Social/Traditional first Liverpool Kit Launch
A big week for Liverpool FC in mid May saw the club launch its new kit and part company with club legend and two time manager Kenny Dalgleish. The new strip launch marketed the club’s first venture following a £25-million-per-year kit deal with new partner Warrior. A sum which was a record amount when… Continue reading Warrior’s Social/Traditional first Liverpool Kit Launch
Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
The next stage, the ticket competition phase, of Carlsberg’s UEFA Euro 2012 sponsorship activation is a Facebook-led competition which invites consumers and fans to a set of football challenges to earn the chance to win tickets. This latest stage of the beer brand’s integrated, multi-tired activation strategy, is offering a top prize for one… Continue reading Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
