The 2012/13 competition saw soft drinks behemoth Pepsi kick off the first season of its astonishing new 10-year, $2.3bn deal – one of the largest sports sponsorship deals in history. The new partnership sees Pepsi expand its NFL from three brands to five, with Tropicana and Quaker Oats added to its team that already includes Pepsi,… Continue reading Pepsi NFL Anthems Continues Sport/Music Blend Trend
Tag: Ambassadors
Samsung’s Social, Physical & Virtual Everyone’s Olympics
Mid May sees Samsung leverage its Olympics rights by rolling out a new Facebook app which aims to enable users to get up close and personal with the Games. The idea behind the initiative is to bring the claims to life in a customised way by serving each individual user with personalised content based… Continue reading Samsung’s Social, Physical & Virtual Everyone’s Olympics
Dulux & UNICEF Partner On ‘Own A Colour’ Project
An interesting celebrity-backed charitable cause campaign saw paint giant Dulux link with UNICEF on a fundraising project based around the idea of owning a colour. Revolving around a campaign website, visitors could buy one of the 16.7 million colours that computer, laptop, tablet and smartphone screens can display for just £1. The… Continue reading Dulux & UNICEF Partner On ‘Own A Colour’ Project
WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
In May, the WTA launched ‘Strong Is Beautiful’ – an integrated, 80-market, 24-month campaign featuring women’s’ tennis stars sharing their personal stories online and on social media including Facebook, Twitter and YouTube (as well as TV, print and more traditional platforms). It focuses on the personal stories, struggles, pressures, inspirations and dreams of the… Continue reading WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
