5 June saw Hyundai Motor UK launch ‘Hyundai FC’: a new nationwide programme leveraging its partnership with Chelsea Football Club which supports football at all levels. The global automotive brand teamed up with local Hyundai dealerships and the London club teamed up to offer a range of experiences for clubs, players and fans working… Continue reading Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
Tag: New Kit
Southampton’s Animated ‘Made For Heroes’ Mini-series Launches Multi-Platform Under Armour Kit
Mid June sees Southampton roll out an online cartoon series to spearhead the launch of its new 2017/18 season Under Armour kit. Ahead of the 17 June official unveiling of the new home and away kits, Southampton FC created an animated short series to generate buzz around the launch, create buzz and drive pre-order… Continue reading Southampton’s Animated ‘Made For Heroes’ Mini-series Launches Multi-Platform Under Armour Kit
Adidas’ Comic ‘NBA Swingman’ Body Double Campaign
As the new hoops season starts the NBA’s uniform and apparel supplier Adidas is rolling out a new humorous campaign, ‘NBA Swingman’, to promote its revamped jersey design. To celebrate the tip-off of the 2014/15 season, the German sportswear giant gathered its elite basketball ambassadors and their swingman body doubles and simply let them… Continue reading Adidas’ Comic ‘NBA Swingman’ Body Double Campaign
Augmented Reality Events In Adidas Scotland New Kit Launch
Early December, following on from the Euro 2012 draw, adidas unveiled the new Scotland kit with an augmented reality ambient launch. The initiative took place at Buchanan Galleries in Glasgow and was displayed on the shopping centre’s giant screen. Shoppers were encouraged to stand on a marked out spot on the floor,… Continue reading Augmented Reality Events In Adidas Scotland New Kit Launch
