Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’

With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees partnership and Allianz France’s ‘Team Allianz’ ambassador group of eight athletes.   The activation, created in tandem with Ogilvy Paris and called ‘Everyone Needs Somebody to… Continue reading Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’

Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues

Following a five year wait, as French judokas (like all other Olympians) finally headed for the tatami mats in Tokyo for the 2020 Olympic Games team sponsor Crédit Agricole rolled out a #SupportersDeNosBleus / #SupportOurBlues campaign to generate support from supporters back in France and to inspire the team in Japan.   The campaign, like… Continue reading Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues

Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack

As the French Open got underway, Andy Murray and Teddy Riner took part in a training session atop Paris’ La Grande Arche de La Defense for a photo shoot that formed the core of an Under Armour athlete ambassador activation.   Continuing the brand’s ongoing #IWill concept, the world number one tennis player and the… Continue reading Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack