DHL leveraged its Manchester United FC partnership through its ‘A World United’ platform between August 2020 and May 2021 to connect fans digitally to the club they loved during a period when many were isolated due to the pandemic by building a virtual Old Trafford, inviting fans to take a digital seat and then running… Continue reading A World United – DHL & Manchester United
Tag: Bright Partnerships
Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 New York City e-Prix (9 to 11 July) utilising new hologram technology. Developed in harness with global agency partner Bright Partnerships and powered by PORTL,… Continue reading Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
‘Epic Moments’ – DHL & RWC/World Rugby
A multi-phase, multi-strand activation programme from RWC 2019’s official logistics suppler saw DHL roll out an ‘Epic’ campaign running through 2018 and 2019 and spanning the trophy tour, grassroots global amateur games, fundraising, gaming, match ball delivery, in-stadium and social initiatives, ticket promotions, plus hospitality and employee engagement programmes. Territory: Japan/Global Agency: Bright… Continue reading ‘Epic Moments’ – DHL & RWC/World Rugby
DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
DHL’s vision is to be the ‘Logistics Company for the World’ and company purpose is ‘Connecting People. Improving Lives.’: connecting people is at the heart of what DHL does and its ‘United Delivered’ activation brings this mission to connect people and businesses around the world to life and ensures that DHL plays an important role… Continue reading DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided the foundation for and culmination of the transformation of their B2B and B2C activation programme at ATP tournaments. Through the integration of emerging and new… Continue reading INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
