Launched on 09 Sep 2019, 10 days ahead of the start of the Rugby World Cup 2019, Dove Men+Care rolled out a new global ambassador led video series focusing on the theme of parenthood. Featuring some of the world’s biggest rugby stars, the Parenthood v Rugby film series explores the parallels between professional rugby… Continue reading Dove Men+Care Launches ‘Care For Every Position You Play’ Video Series With Top Rugby Stars
Tag: VCCP
Huddersfield Town FC (Motherwell/Newport/Southend) / Paddy Power – Unsponsor #SaveOurShirts
Paddy Power announced a new Huddersfield shirt sponsorship through a hoax kit launch campaign called “Unsponsor #SaveOurShirts. Launched a week ahead of The Championship 2019-20 season, this PR led initiative saw Paddy Power unveil a spoof shirt sponsorship campaign – initially with Huddersfield Town FC, then later with Motherwell and Newport – that actually… Continue reading Huddersfield Town FC (Motherwell/Newport/Southend) / Paddy Power – Unsponsor #SaveOurShirts
Paddy Power Expands #Unsponsor Via Absurd Shirts Sponsorship Consequences
Launched to coincide with the start of the domestic football season, Paddy Power extended its #unsponsorship initiative by rolling out a comic commercial that calls on rival betting brands to stop treating football kits as gaudy brand billboards. The betting brand continues its ‘Save Our Shirt’ mission, which calls on advertisers and football partners… Continue reading Paddy Power Expands #Unsponsor Via Absurd Shirts Sponsorship Consequences
Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Bookie Paddy Power launched a hoax, pre-season fake football kit sponsorship initiative, called ‘Save Our Shirt’, in an attempt to persuade its rivals to ‘unsponsor’ shirts The PR led initiative, launched in the middle of July (a few weeks ahead of the new 2019/20 football season), saw a Paddy Power spoof sponsorship initiative act… Continue reading Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Jimmy Bullard Laments Passed World Cup Failures In Domino’s ‘Staying at Home’ Russia 2018 Ambush
Launched on 13 June as the 2018 FIFA World Cup got under way, Domino’s Uk launched a campaign fronted by former footballer Jimmy Bullard that aims to position the brand as offering the food of choice for Russia 2018. The campaign sees Bullard lament England’s previous World Cup failures: specifically reflecting on the retired… Continue reading Jimmy Bullard Laments Passed World Cup Failures In Domino’s ‘Staying at Home’ Russia 2018 Ambush
