The NBA rolled out its much awaited annual holiday spot, “Ballin’ in a Christmas Wonderland”, which features platinum performer Normani singing a reworked, hoops-focused rendition of the holiday classic ‘Winter Wonderland’. The idea is simple: it’s the most wonderful time of the year because the NBA brings five gift-wrapped games featuring the league’s… Continue reading NBA’s Annual Festive Spot ‘Ballin’ In A Christmas Wonderland’ Promotes Christmas Day Games
Tag: Translation
NBA’s December Campaign ‘Lights Up’ Christmas To Promote Its Festive Schedule
Each year the NBA dominates the festive sporting landscape by scheduling great games featuring big stars on Christmas Day and building up to its holiday matchups the league’s annual Christmas ad campaign is also eagerly awaited. This year the NBA teamed up with agency Translation to light up Christmas Day in an entirely new… Continue reading NBA’s December Campaign ‘Lights Up’ Christmas To Promote Its Festive Schedule
NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season
The league’s new ‘I’m Why’ campaign ahead of the 2017/18 season not only showcases the sport’s swagger and skills, but also aims to link game action to more in-depth stories of the league’s place in people’s lives. ‘I’m Why’, which is part of the NBA’s broader, umbrella ‘This Is Why We Play’ platform (which… Continue reading NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season
Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs
As the playoffs get under way in the National Basketball Association (NBA), the league is rolling out a promotional push with a series of spots led by hoops’ legends in an extension of its season-long ‘This Is Why We Play’ global marketing platform. To fire up fan interest in the knock-out stages of the… Continue reading Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs
