Star Sports, the tournament’s official broadcaster, has released a promotional campaign for the 2020 edition of the Vivo Indian Premier League (IPL). The spot-led campaign, which was conceptualised by the broadcaster’s in-house production and creative team, is based on the classic pre-competition chatter and banter which fans indulge in ahead of the first ball… Continue reading Star Sports India Uses Fan Banter Films To Promote Coverage Of The 2020 IPL Prior To Tournament
Tag: Star Sports
Star Sports Promotes Upcoming India vs Australia Series Via Anil vs Javed Campaign
Actors Anil Kapoor and Jaaved Jaaferi face up against one another as rivals in a new campaign from Star Sports promoting its coverage of the upcoming and much anticipated series between India and Australia. Billed as a ‘Battle of Equals’, the idea behind the campaign is that the two players have finally put an… Continue reading Star Sports Promotes Upcoming India vs Australia Series Via Anil vs Javed Campaign
Star Sports U-17 Women’s Football Championship ‘Grounds Know No Gender’ India Campaign
Star Sports’ launched a promotional campaign for the Hero U-17 Women’s Championship looks to promote women’s football across India called #GroundsKnowNoGender. The creative, developed by an in-house team, is led by a spot which tells the story of the journey of a child and her passion for football. The commercial’s narrative arc opens… Continue reading Star Sports U-17 Women’s Football Championship ‘Grounds Know No Gender’ India Campaign
Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup
Star Sports continues to market its broadcast rights around the 2019 ICC Cricket World Cup and leverage Indian cricket fever wioith a new spot that links the tournament to father’s Day ahead of the crunch match between India and Pakistan. The commercial, which debuted a week ahead of the much anticipated India-Pakistan One Day… Continue reading Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup
Star Sports’ World Cup ‘Cricket Ka Crown’ Promo Portrays ICC Trophy As Cricket’s Crown
Early April saw Indian broadcast behemoth Star Sports begin to get fans ready for the for the upcoming ICC Cricket World Cup 2019 with a promotional campaign set to the ‘Le Jaayenge’ tune and which positions the tournament’s trophy as the ‘Crown Of Cricket’. The multi-platform campaign, conceptualised by Ogilvy India, revolves around a… Continue reading Star Sports’ World Cup ‘Cricket Ka Crown’ Promo Portrays ICC Trophy As Cricket’s Crown
ICC Women’s T20 World Cup broadcaster Star Sports India Launches ‘Women In Blue / Gift A Bat’ Campaign
Star Sports, the official Indian broadcaster of the ICC Women’s World T20, rolled out a new campaign leveraging the start of the tournament to drive awareness of the competition, to build buzz and generate support for the Indian team. The campaign, which tackles stereotypes surrounding women’s’ cricket, runs under the title ‘Ab Inka Balla… Continue reading ICC Women’s T20 World Cup broadcaster Star Sports India Launches ‘Women In Blue / Gift A Bat’ Campaign
Star Sports Launches #FanBannaPadega To Recruit Indian Football Fans & Help Grow The Sport
Mid September saw broadcaster Star Sports launch a new #FanBannaPadega campaign promoting the Hero Indian Football League (HISL) that urges Indians to become football fans as it bids to help grow the sport. The campaign’s hero commercial, titled ‘FanBannaPadega” (You Need To Become A Fan) The future of Indian football rests in our… Continue reading Star Sports Launches #FanBannaPadega To Recruit Indian Football Fans & Help Grow The Sport
Indian World Cup TV Broadcaster’s ‘Mauka Mauka’ Spots Go Viral
The India v Bangladesh ICC Cricket World cup 2015 Quarter Final saw the best commercial yet in official Indian broadcaster Star Sports game-by-game TV spot series called ‘Mauka Mauka’. This, the latest in a set of quirky ads, focused on the India game against Bangladesh and continues the ongoing campaign theme that the tournament… Continue reading Indian World Cup TV Broadcaster’s ‘Mauka Mauka’ Spots Go Viral
