Woolworths, which is in its third year as a supporter of the AFL, celebrates the partnership and the new season with a multi-platform activation called ‘Feeding Your Hunger For Footy’. The new sponsorship campaign, developed in harness with agency M&C Saatchi Sydney, debuted during the first round of matches in the new 2017 season… Continue reading Woolworths Celebrates AFL Alliance With ‘Feed Your Hunger For Footy’ Integrated Campaign
Tag: POS
Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
Bond is back and and a new Bond movie means new Bond marketing. James Bond was the first film franchise to embrace product placement (not surprising considering Fleming’s original novels were full of brand name checks) and SPECTRE sees it stay ahead on the sponsorship stake. September sees several of the film’s key sponsors… Continue reading Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
