Australian retailer Coles activated its AFL partnership ahead of the 2021 Toyota AFL Finals Series through a campaign called ‘The Best Value Game On Earth’ which showcases why Aussie’s love the game. Ahead of the 27 August start of the 2021 Toyota AFL Finals Series, a strong line up of sporting superstars – from… Continue reading Supermarket Coles Leverages Sponsorship Via Star Led AFL Final Series Activation
Tag: Footy
Dangerfield Fronts NAB’s Latest Season Of Award-Winning AFL ‘Mini Legends’ Campaign
As the new AFL season gets under way, banking sponsor NAB rolled out the latest phase of its ongoing ‘Mini Legends’ activation which showcases the bank’s support for footy across Australia from the grassroots ‘NAB AFL Auskick’ programme through to the big time elite league. The 2021 campaign, developed with agency Clemenger BBDO, is… Continue reading Dangerfield Fronts NAB’s Latest Season Of Award-Winning AFL ‘Mini Legends’ Campaign
2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
Mid-March saw the AFL release its 2021 Toyota AFL Premiership season launch campaign, called ‘This Is Us’, which celebrates the game’s ability to bring people together. The campaign, created by AFL Media, agency Clemenger BBDO Melbourne and MOFA, taps into ‘heroic footy moments’ with a focus on what every young fan dreams of –… Continue reading 2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
