This campaign is an unusual, tripartite synthesis of music, gaming and football. A piece of cross branded content, spearheaded by official England kit supplier Umbro and supported by the Sony Experia Play smartphone, to test whether a football video game can actually be physically played out in real life. Can cyber console… Continue reading Cross-Branding: Umbro, Sony Xperia Play & Kasabian
Tag: England
Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
The next stage, the ticket competition phase, of Carlsberg’s UEFA Euro 2012 sponsorship activation is a Facebook-led competition which invites consumers and fans to a set of football challenges to earn the chance to win tickets. This latest stage of the beer brand’s integrated, multi-tired activation strategy, is offering a top prize for one… Continue reading Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
O2’s ‘Get Up For England’ RWC Breakfast Giveaway
Official England rugby union sponsor O2 launches an integrated campaign, Get Up For England, to promote its backing for the team in the upcoming Rugby World Cup. With the 2011 tournament held in New Zealand in autumn 2011, European fans are will have to set the alarm for the early morning games. Using… Continue reading O2’s ‘Get Up For England’ RWC Breakfast Giveaway
Nike’s England Kit Colour Controversy Targets Youth
‘New Blood, New Skin’, the Nike campaign based around the new England kit for the upcoming Rugby World Cup in New Zealand, is an attempt to engage with a more youthful and urban target. Launched in August, a month before the competition kicks off, the initiative aims to consolidate Nike’s position in the… Continue reading Nike’s England Kit Colour Controversy Targets Youth
