Brazilian sportswear brand Penalty – which is both a sponsor and kit supplier to leading Rio de Janeiro team Vasco Da Gama – has unveiled a third kit for the new season which bears a powerful anti-racist message and a handprint. The kit and its message leverages the team’s history. Back in 1923,… Continue reading Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
Tag: Clothes
Diesel vs Ducati Webfilm: Made In Italy
In what some may consider a patriotic Italian marketer’s dream youth fashion label Diesel has signed a sponsorship deal with iconic bike brand Ducati. Throw in the arrival of MotoGP superstar Valentino Rossi and a three-way Italian partnership may prove a powerful compelling force. The link up was promoted via a new website… Continue reading Diesel vs Ducati Webfilm: Made In Italy
Hurley/Nike Support Rose’s Waves For Water
Nike is collaborating with the Waves For Water charity initiative to help bring clean water to Haiti. Via its Hurley International subsidiary, Nike is backing the Gamechanger Bucket – a container, which provides access to both clean water and sport. Waves For Water was founded by recently retired professional surfer Jon Rose and… Continue reading Hurley/Nike Support Rose’s Waves For Water
Puma’s Pop Up City Backs Il Mostro Volvo Race
Part pop up store, part wondering brand destination – Puma City is backing the sports brand’s sponsorship of iL Mostrosailing’s Volvo Ocean Race bid and is coming to a quayside near you. The building, which is on tour of the harbours used as bases in the 2008/9 Volvo Ocean Race, is an 11,000… Continue reading Puma’s Pop Up City Backs Il Mostro Volvo Race
