TikTok, an official sponsor of UEFA Euro 2022, linked up with influencers, pundits and creators to produce a series of social videos themed around #SwipeOutHate which aims to combat negativity around the tournament. TikTok teamed up with BBC presenter and former England right back Alex Scott (@alexscott), current Lioness stars Mary Earps (@1maryearps) and… Continue reading UEFA Partner TikTok Leverages Euro 2022 By Extending Its #SwipeOutHate Initiative
Tag: UEFA Euro 2022
Booking.com Activates UEFA Euro 2022 Tie-Up Via ‘Pitch View Penthouse’ & ‘It All Starts With A Booking’ Campaign With Millie Bright & Linda Dallmann
Booking.com listed a fantastic ‘Pitch View Penthouse’ for the Wembley Final to activate its UEFA Women’s Euro 2022 partnership and spearhead its activation which also includes an ‘It All Starts With A Booking’ spot-led strand starring player ambassadors Millie Bright and Linda Dallmann. As the Official Accommodation Booking Partner of the UEFA Women’s Euro… Continue reading Booking.com Activates UEFA Euro 2022 Tie-Up Via ‘Pitch View Penthouse’ & ‘It All Starts With A Booking’ Campaign With Millie Bright & Linda Dallmann
Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
The world’s best selling sports drink Gatorade collaborated with UEFA (withy whom it has an official sponsorship through parent company PepsiCo’s portfolio partnership) on a first-of-its-kind initiative to optimise female match officials’ health and performance ahead of, and during the UEFA women’s Euro 2022 tournament: a program designed to assist elite female match officials with… Continue reading Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
UEFA Euro 2022 partner LinkedIn acted its rights around the tournament in the host country through a campaign called ‘Follow In Her Footsteps’ that promoted the importance of role models The business-focused social networking outfit teamed up with agency partner VCCP to create an integrated UK campaign highlighting the importance of role models within… Continue reading LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022
UEFA Euro 2022 sponsor Heineken teamed up with comic Ellie Taylor, TV presenter AJ Odudu, former football manager Harry Redknapp and former soccer stars Karen Carney and Jermaine Jenas for a UK campaign called ‘The 12th Woman’ which tackled football gender bias and stereotypes. ‘The 12th Woman’, which was developed by creative communications agency… Continue reading UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022
Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
On 1 July, five days ahead of UEFA women’s Euro 2022 kick off, Visa released the main creative wave of its multi-strand host country campaign which championed both women in football and women in business titled ‘When More Of Us Play, All Of Us Win’. The activation, created by agency Wieden & Kennedy London… Continue reading Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks
From Tower Bridge and Battersea Power Station, to the Thames Barrier and The White Cliffs of Dover, England Football kit partner Nike projected huge images of the stars of England’s UEFA Euro 2022 team in an outdoor spearhead strand of its ‘You’ve Never Seen England Like This’ campaign. Several standout players from the team… Continue reading Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks
UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022
UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use of the term ‘women’s football’ to describe games played by women’s teams. Reflecting its commitment to ‘diversity’ – one of the auto group’s seven pillar… Continue reading UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022
EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022. The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’
In the first week of July, on the day UEFA Euro 2022 kicked off, Nike rolled out a campaign called ‘Never Settle, Never Done’ championing women’s football and showcasing the confidence, speed and technical ability shown by women on the top of their game. ‘Never Settle, Never Done’ was conceived by agency W+K London and aimed… Continue reading Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’
UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer stories about Nike-sponsored athletes and their communities Combining Nike’s estimated 250m social reach across more than 300 platforms with Rebel Girls’ growing 20 million young… Continue reading UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
