Volkswagen’s (VW) ‘Tiny Buzz Car’ activated the German car giant’s UEFA partnership at the Women’s Euro 2022 tournament via a campaign which linked the on-pitch, miniature remote control car delivering the official match ball for kick-off to an anthromorphised social media campaign. The official UEFA automotive partner sought to capture fan attention and generate… Continue reading VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign
Tag: UEFA Euro 2022
Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’
Microblogging and social networking service Twitter leveraged UEFA Women’s Euro 2022 by turning tweets support England Football’s women’s team, the tournament host, into messages on a series of limited-edition football scarves which were then distributed to fans (including the user who posted the original tweet) in stadiums through the tournament. The initiative was carried… Continue reading Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’
Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’
Snickers, the official chocolate bar of England Football, leveraged the partnership around UEFA Euro 2022 through a campaign revolving around telling critics of the Lionesses that they are not ‘Full Fans’. The confectionary brand’s marketers worked with creative agency The&Partnership on an activation which seeks to drive genuine support for the team through the tournament… Continue reading Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’
Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close
Pepsi MAX illuminated the White Cliffs of Dover with a celebratory ‘It’s Home’ message of national pride to mark England’s victory in the UEFA Women’s EURO 2022 squad. The soft drink’s unmissable projection onto the iconic cliff edge was also echoed in the hometowns of the victorious players including team captain and midfielder Leah… Continue reading Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close
Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home
Sunday night/Monday morning saw a brand marketers rush to leverage England’s win in the UEFA Euro 2022 as, after 56 years of hurt, the Lionesses finally brought football home in front of 87,000 at Wembley, 5.9m BBC live streams and 17.4m broadcast viewers. Companies of all types – from official sponsors and sportswear suppliers… Continue reading Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home
Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, We Love It!’. Rolling out across the UK in June and July and built around its ambassador alliances with former and current England Football stars,… Continue reading Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Activative Selects 11 Standout Campaigns From The Game-Changing UEFA Euro 2022
From committed long-term partners and bandwagon jumpers, challenger brands, Gen Z targeters, open-minded marketers seeking diverse audiences, mass eyeball chasers and even unimaginative flag wrappers, to committed sponsors with established football heritages and, of course, global sportswear behemoths, UEFA Euro 2022 has proven to be a powerful marketing proposition and has generated some truly innovative… Continue reading Activative Selects 11 Standout Campaigns From The Game-Changing UEFA Euro 2022
Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
Leveraging its official partnership with The Football Association (The FA) and making the most of spiking women’s soccer interest around UEFA Euro 2022 and support for Lionesses, Nationwide Building Society rolled out a summer spot starring a young 11-year-old girl to demonstrate that drives home a message about the importance of mutual respect in football.… Continue reading Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
The Fédération Française de Football (FFF) rolled out a July campaign across France aimed to boosting awareness of UEFA Euro 2022 and unifying the nation in support for the Équipe de France Féminine de Football. The integrated support-building initiative sees FFF invite all of France to get behind Les Blues and positions the team… Continue reading FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders
PayPal kicked off a 2022 ‘Summer of Sport’ marketing programme by teaming up with the women’s England Football team for a short film featuring Lioness Demi Stokes alongside the St Johns Deaf Ladies Football Team and graduates of Football Beyond Borders (FBB) Girls Programme. The digital money management platform, which is the official payments… Continue reading PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders
FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues. The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
Spanish Women’s Team Beer Sponsor Cervezas Victoria ‘Victoria a Victoria’ Tribute To 1st Female Star To Sign A Contract
Cervezas Victoria, the official beer of the Royal Spanish Football Federation (RFEF), leveraged excitement around the women’s UEFA Euro 2022 by paying tribute to the first female footballer to sign a contract in Spain – Victoria Hernández. Hernández, who signed to play for the Madrid club Olímpico de Villaverde in 1971, is the star… Continue reading Spanish Women’s Team Beer Sponsor Cervezas Victoria ‘Victoria a Victoria’ Tribute To 1st Female Star To Sign A Contract
