Pantene has teamed up with athlete ambassador and US Olympic track star Allyson Felix to launch a campaign called ‘What’s Your Legacy’ ahead of Tokyo 2020. The P&G haircare brand campaign focuses on motherhood and dovetails with the parent company’s ongoing, long-running ‘Proud Sponsor of Mum’s’ Olympic activation platform. It positions Felix as an… Continue reading Pantene & Ambassador Allyson Felix Launch ‘What’s Your Legacy’ Ahead Of Tokyo 2020
Tag: Pantene
P&G’s Pantene & Westfield Matildas Stars Launch Inspirational ‘Ribbon Of Strength’ Campaign
The start of December saw P&G’s Pantene brand team up with Football Federation Australia and the Westfield Matildas for an integrated and participatory ‘Ribbon Of Strength’ activation which aims to inspire women to follow their sporting passions. The Australian haircare brand, which recently became an official partner of the Australian women’s national team, leverages… Continue reading P&G’s Pantene & Westfield Matildas Stars Launch Inspirational ‘Ribbon Of Strength’ Campaign
Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial
Pantene Malaysia launched the latest instalment of its WanitaBesi/Iron Lady marketing initiative on International Women’s Day with a new campaign called ‘Braids Of Strength’ which champions sport as a key ingredient for the next generation of strong women. Developed in harness with creative agency Grey Group, the campaign showcases sport as a key ingredient… Continue reading Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial
P&G Pantene Initiative Enables Indonesia’s Sports Stars Celebrate Ramadhan With Their Mums
Procter & Gamble has launched a new initiative in Indonesia that aims to help athletes celebrate the holy month of Ramadhan with their loved ones. For millions of Indonesians, Ramadhan is a time for reuniting with family and millions travel to be with their parents for the period. But for many sports stars… Continue reading P&G Pantene Initiative Enables Indonesia’s Sports Stars Celebrate Ramadhan With Their Mums
