Gym apparel challenger brand Gymshark leveraged the traditional New Year fitness period with a non-traditional ‘Dream Small’ marketing initiative based around brand research showing that 80% of all resolutions fail ‘because they are too big’. The January Gymshark66 project and ad campaign – which actually launched on 30 December 2022 with a lead online… Continue reading Gymshark66 New Year Initiative Based On research Showing 80% Of Resolutions Fail
Tag: Gymshark
Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
An interesting student campaign called ‘The Real Player Mode’ published in Colombia, Ecuador and Peru in September 2022 was developed for fast rising sportswear brand Gymshark and sought to build the brand’s links with and connections to some of the world’s 3 billion gamers – many of whom love sports video games, but don’t actually… Continue reading Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
July saw sportswear brand Gymshark open a new barbershop called ‘Deload’ designed to allow and encourage men to comfortably open up about their mental wellness to the professional mental health trained barbers. The project, which activates Gymshark’s partnership with and support for mental health charity CALM (Campaign Against Living Miserably), sees the Solihull based… Continue reading Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
Gymshark Celebrates ‘The Return Of Ryan Garcia’ In Boxing Journey Campaign & Bespoke Robe
A heartfelt ad from sportswear challenger Gymshark leveraged the return to the ring of US national boxing champion and athlete ambassador Ryan Garcia fronted a campaign championing his personal, community and family values Launched ahead of comeback king Garcia’s 9 April return to the ring, which saw the brand endorser defeat Ghanian Emmanuel Tagoe… Continue reading Gymshark Celebrates ‘The Return Of Ryan Garcia’ In Boxing Journey Campaign & Bespoke Robe
UFC Star Francis Ngannou Fronts Inspirational ‘United We Sweat’ Gymshark Campaign
Fitness specialist sportswear brand Gymshark teamed up with UFC champion Francis Ngannou to front a new spot in its ongoing ‘United We Sweat’ campaign which sets out to use the athlete’s personal story to inspire a sense of community. Launched on 19 January, the 30-second hero commercial tells the life story of the Cameroonian… Continue reading UFC Star Francis Ngannou Fronts Inspirational ‘United We Sweat’ Gymshark Campaign
