The start of December saw P&G’s Pantene brand team up with Football Federation Australia and the Westfield Matildas for an integrated and participatory ‘Ribbon Of Strength’ activation which aims to inspire women to follow their sporting passions. The Australian haircare brand, which recently became an official partner of the Australian women’s national team, leverages… Continue reading P&G’s Pantene & Westfield Matildas Stars Launch Inspirational ‘Ribbon Of Strength’ Campaign
Tag: Football Federation Australia
Football Australia Sponsor Hyundai Mirrors Men’s FIFA World Cup Work Via Matilda’s ‘Thank You Letters’
As the Matildas, Australia’s women’s national team, head off to the FIFA Women’s World Cup in France, Football Federation Australia sponsor Hyundai Australia leveraged its rights with the launch of an emotional ‘Thank You Letters’ campaign. The initiative follows on from a 2018 World Cup Socceroos’ ‘Thank You Letters’ campaign (see case study) and… Continue reading Football Australia Sponsor Hyundai Mirrors Men’s FIFA World Cup Work Via Matilda’s ‘Thank You Letters’
NAB’s ‘Tomorrow’s Game’ Explores The Future Of Australian Football & Activates FFA Sponsorship
NAB (National Australia Bank) activates its long term sponsorship of the Football Federation Of Australia (FFa) with a fresh campaign, ‘Tomorrow’s Game’, that essentially acts as an ode to the future of the sport in Australia. The campaign, created in harness with creative agency Clemenger BBDO Melbourne, launched on 8 April leverages the financial… Continue reading NAB’s ‘Tomorrow’s Game’ Explores The Future Of Australian Football & Activates FFA Sponsorship
FFA’s Integrated ‘You Gotta Have A Team’ Launches A-League Season & targets New Young Fans
As the new Hyundai A-League season gets under way with 60,000 fans preparing for the Sydney derby, the Football Federation Australia (FFA) launches a major new multi-channel campaign, ‘You Gotta Have A Team’, that aims to both promote the new A-League season on television and social media networks and to turn the nation’s young football… Continue reading FFA’s Integrated ‘You Gotta Have A Team’ Launches A-League Season & targets New Young Fans
