Prior to the first tennis Grand Slam of the year, the Australian Open in Melbourne Park, sponsor Mastercard unveiled the country’s first ‘Wheelchair Ballkid Pilot Program’ to demonstrate the potential of wheelchair users to be ballkids in tennis tournaments around the world. The payments giant worked with PR agency Eleven, creative technology production company Streaker… Continue reading Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven
Tag: Eleven
Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
The start of April saw global tyre giant Continental Tyres leverage its AFL partnership through the launch of a campaign called ‘Continental Tyres Bald Stars’: an Australian marketing push based around a team of iconic bald AFL players on a mission to raise awareness of the dangers of bald tyres. The global tyre safety… Continue reading Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Google Cloud launched its NCAA March Madness activation on 15 March with a data led college hoops campaign that features genuine students and which focuses on the tournament’s ‘explosive’ nature. As the official cloud computing partner of the NCAA enters the second year of its March Madness sponsorship the company recruited 32 authentic student… Continue reading 32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
Google leveraged its new multiyear status as ‘The Official Cloud of the NCAA’ with its debut cloud computing campaign – spanning TV ads and a machine-learning competition – during March Madness. The objective behind the new NCAA partnership is part of the company’s new strategy of expanding its reach beyond major client companies by… Continue reading Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
