Alpine F1 sponsor MAPFRE launched a new campaign in May called ‘Unstoppable’ based around the themes of perseverance and teamwork and fronted by the team’s star driver Fernando Alonso. The car insurance campaign explores what MAPFRE and the former F1 world champion driver have in common to drive home messaging about the benefits of… Continue reading Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign
Tag: Driver
Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity. Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
#MyCallawayDriver: US Open Twitter Transport Utility
Golf equipment brand Callaway has teamed up with tech outfit Uber to create a mobile app experience that will allow US Open patrons to request an on-demand ride to and from the tournament site at Merion Golf Club in Ardmore, Pennsylvania. Callaway and Uber Technologies are offering golf fans a utility-led, technology-centered experience during the… Continue reading #MyCallawayDriver: US Open Twitter Transport Utility
