A staged break-in at a cinema by a grop of gamers intent on playing their game on a huge movie-size screen was the launch of a promotional campaign for a new South America online games retailer Falabella Videogames. With a brief to promote the launch of a new videogame online store, and a… Continue reading Games Retailer & Cinema Chain Viral Collaberation
Tag: Gaming
EA Sports & Coors Light Launch Madden NFL 11 In-Bar
EA Sports has been focused on partnering with other NFL sponsors in its promotional launch of Madden NFL 11. In addition to its collaboration with Doritos on the online 3d version of the game, it has also teamed up with Coors Light for an in-bar launch initiative. The NFL official beer, at least for… Continue reading EA Sports & Coors Light Launch Madden NFL 11 In-Bar
Guitar Hero & Absolute Radio: One Last Dream 2010
To promote the launch of the latest release of the classic Guitar Hero game, the brand’s marketers teamed up with Absolute Radio to run the One Last Dream competition. In line with Guitar Hero’s umbrella tagline ‘Unleash your inner rock star;, it targeted consumers who had missed their chance at fame – one last shot… Continue reading Guitar Hero & Absolute Radio: One Last Dream 2010
Cyber-Physical Taxi GP Vodafone/McLaren Game
Vodafone Taxi GP, an interactive and engaging on and offline game and competition, was Vodafone’s core communications campaign to activate their sponsorship of McLaren F1. The overarching objective of both the Taxi GP initiative in particular (and its relevant supporting activity) and the F1 deal in general was to increase awareness of and opinion… Continue reading Cyber-Physical Taxi GP Vodafone/McLaren Game
