The latest roll out from Cadbury’s London 2012 Spots v Stripes campaign sees the Kraft brand break new ground with an augmented reality app that enables users to play a digital game when their smartphone camera is pointed at a Cadbury chocolate bar. In one of the very first pieces of sponsorship activation… Continue reading Cadbury’s Augmented Reality Spot v Stripes App
Tag: Augmented Reality
HSBC’s Live Augmented Reality Asian Golf App
Long term global golf sponsor HSBC has turned to an augmented reality mobile application as part of its integrated campaign to support sponsorship of the Women’s LPGA Championship. The objective is to bring excitement from the professional perspective to the fans and spectators. The idea is to replicate the experience of what it is… Continue reading HSBC’s Live Augmented Reality Asian Golf App
Yahoo Vancouver 2010 Mobile Site Gets Sponsors
If you’re so mad keen on ice and snow sports then Yahoo is offering an up to the minute mobile Winter Olympics site for those on the move. Yahoo’s mobile Vancouver 2010 Winter Olympic Games service has real time results, events schedule, medal counts, expert commentary and more. But sadly it lacks video content.… Continue reading Yahoo Vancouver 2010 Mobile Site Gets Sponsors
