Molson Canadian unveiled a new partnership with the Professional Women’s Hockey League (PWHL) on International Women’s Day and immediately activated the tie-up through a back of jersey initiative which saw the position of players’ names lowered further down the back of their kits to avoid being covered by their hair and thus shine the spotlight… Continue reading Molson Coors Activates New PWHL Partnership On International Women’s Day Via ‘See My Name’ Jersey Initiative
Tag: Molson Canadian
Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’
The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered the Playoffs in search of the Stanley Cup. The Oilers, who eliminated the Dallas Stars in the first round of the Playoffs, face fierce local… Continue reading Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’
Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL
In June 2021, as the playoffs for the Stanley Cup entered the second round, the official NHL beer in Canada Molson Canadian activated its rights through an integrated initiative built around a limited edition batch of beer which had been poured through the trophy itself and which thus brought to life every hockey fans dream… Continue reading Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL
Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
As the playoffs move into the second round, NHL partner Molson Canadian activated its rights as the league’s official beer (in Canada) by brewing and promoting a batch of beer which has been poured through The Stanley Cup itself. Why? To bring to life every hockey fan’s dream of sipping from The Stanley Cup.… Continue reading Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs
As the Stanley Cup Playoffs got underway in Mid May, Molson Canada leveraged its NHL partnership (and its team-specific sponsorships of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers) through a new branded robot vacuum-cleaner/beer-cooler called the ‘Brewmboni’. Designed to look like a miniature version of the sport’s iconic Zamboni ice-resurfacer, the brand… Continue reading Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs
NHL Official Beer Molson Canadian Leverages Puck Drop Via ‘It’s Complicated’ Campaign
Molson Canadian leverages its NHL partnership and its sponsorships of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers through a new campaign called ‘It’s Complicated.” The idea behind the campaign from the league’s official beer brand is that whilst being a hockey fan in Canada can be complicated, choosing a Canadian beer isn’t.… Continue reading NHL Official Beer Molson Canadian Leverages Puck Drop Via ‘It’s Complicated’ Campaign
Molson Canadian’s ‘Anything For Hockey’ Skyscraper Rink For New NHL Season
Last year Molson Canadian took hockey fans to play on a bespoke mountain top rink, this season it will take hockey to new heights by hosting a game on the roof of a skyscraper. The beer brand’s ‘Anything For Hockey’ campaign for the new NHL season kicks off with a new TV spot. … Continue reading Molson Canadian’s ‘Anything For Hockey’ Skyscraper Rink For New NHL Season
Molsen Canadian’s Hockey Champs Mobile Wake Up Call
Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A Day’ competition which offers fans a chance of a lifetime to experience the NHL hockey players lifestyle. Simply by registering for the Molson Insider programme… Continue reading Molsen Canadian’s Hockey Champs Mobile Wake Up Call
