Molson Canadian leverages its NHL partnership and its sponsorships of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers through a new campaign called ‘It’s Complicated.” The idea behind the campaign from the league’s official beer brand is that whilst being a hockey fan in Canada can be complicated, choosing a Canadian beer isn’t.… Continue reading NHL Official Beer Molson Canadian Leverages Puck Drop Via ‘It’s Complicated’ Campaign
