To leverage excitement around The Masters, April saw UPS and Ping team up to launch #Bags4Birdies – an eight market campaign to develop grassroots golf. The global logistics outfit and the golf apparel brand have aligned for an initiative that will donate junior sets of golf clubs for every single birdie (or better) that… Continue reading Ping & UPS (Endorsers) Link On Kids Golf Grassroots #Bags4Birdies Campaign
Tag: Youth
MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars
Helping leverage baseball fever, the Major League baseball (MLB) is extending its multi-platform, season-long #This campaign (see previous case study) for the 2016 Opening Day with a fresh approach boosted by star-powered spots and light-hearted humour The new creative – featuring the brightest young stars such as Mike Trout, Bryce Harper, Felix Hernandez, Giancarlo… Continue reading MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars
‘HSBC Hour’ Leverages The Open With Free Golf For Thousands Of Youngsters
HSBC is adding to its activation around The Open with the launch of ‘HSBC Hour’ – an initiative offering an hour of free golf to children and their families at almost 300 golf UK clubs. This grass roots initiative – which is part of HSBC’s umbrella ‘Anyone’s Game’ initiative – see the financial brand… Continue reading ‘HSBC Hour’ Leverages The Open With Free Golf For Thousands Of Youngsters
Head & Shoulders Launches MLB’s ‘Season of the Whiff’
P&G’s Head & Shoulders shampoo brand has linked up with LA Angels pitcher and campaign ‘mane man’ CJ Wilson to launch its 2013 CSR-led campaign called the ‘Season Of The Whiff’. Head & Shoulders is putting its money its own, and Wilson’s, mouth is – literally. Starting from Opening Day, for every ‘whiff’… Continue reading Head & Shoulders Launches MLB’s ‘Season of the Whiff’
Quaker Oats’ Health-Led Message @ NFL Play60
Quaker Oats begins its new partnership with the NFL by living out its ‘nutritious start to the day’ message and serving nourishing oatmeal breakfasts at the NFLs ‘Play 60 Youth Football Festival’. Quaker Oats, one of 22 brands generating $1bn plus annually within the $65bn PepsiCo empire, becomes an NFL league sponsor in the… Continue reading Quaker Oats’ Health-Led Message @ NFL Play60
