According to Wireless sponsor Pepsi Max, more than a third of people lose their phones at festivals which is why the soft drinks giant used the music event to launch its ‘Friend Finder’ – a GPS-enabled blimp that floats over crowds finding and pointing at lost mates. The campaign for this summer concert initiative,… Continue reading Pepsi Max Wireless Festival (Fake) ‘Friend Finder’ Drone Spot Goes Viral
Tag: Pepsi Max
Talk Talk’s X Factor Viewer-Created Music Videos
Talk Talk is again the lead sponsor of ITV’s top rated show X Factor and, like its 2011 campaign, this year sees the telecoms brand offer the public a chance to submit their own footage and appear in the show’s ad break. Running under the campaign banner ‘Talk Talk TV’, the initiative has been developed by… Continue reading Talk Talk’s X Factor Viewer-Created Music Videos
Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Cadbury’s every innovative London 2012 sponsorship activation clocked up another first this week when it became the first brand (alongside Pepsi Max) to air a Shazam-enabled advert on the UK TV. Running during Simon Cowell’s ‘Britain’s Got Talent’ final on Saturday evening (12 May), the official Olympic treat sponsor and the Pepsi brand… Continue reading Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
