Continuing its heritage of providing innovative utilities and fun experiences at Glastonbury, 2011 sees the brand bring its customers a sound-powered T-Shirt that can recharge you phone while you watch bands perform. The noise-responsive shirt is equipped with several adaptor options enabling the festival going wearer to simply top-up the charge on their… Continue reading Orange’s Glastonbury Sound Charge T-Shirt
Tag: Festival
UEFA’s 8-Day Hyde Park Champions League Festival
As if to prove that a simple, old-style fan zone is no longer enough, 2011’s UEFA Champions Festival in London’s Hyde Park was an eight-day celebration in the run-up to the final. The festival in Hyde Park was free and ran from 21 May to 28 May. Final ambassador Gary Lineker opened to event… Continue reading UEFA’s 8-Day Hyde Park Champions League Festival
Indio Beer Offers Cheap Vive Latino Festival Tickets
Mexican beer brand Indio continues to sponsor the Vive Latino festival in 2011 with TV work, online advertising, social media initiatives and a competition. Using a TV spot, and YouTube film and engaging with the brand’s 13,000 Twitter followers to drive consumers to the Indio website and 250,000-strong Facebook page where they can… Continue reading Indio Beer Offers Cheap Vive Latino Festival Tickets
Kingfisher’s Octoberfest Pushed Via Twitter & Social
  The Great Indian Octoberfest, a music festival sponsored by beer brand Kingfisher Premium, kicks off in Bangalore on 22 October forming one of India’s largest festivals. Kingfisher backs the musical carnival under its umbrella communications banner – ‘Enjoy the good times’ and Kingfisher Premium promotional work promises ‘three continuous days of electrifying musicals… Continue reading Kingfisher’s Octoberfest Pushed Via Twitter & Social
Orange’s GlastoTag Aims For World Record
Mobile brand Orange continues to offer innovative utilities within its Glastonbury sponsorship programme. It’s well established ‘Chill n Charge’ space has long been the core of the brand’s activation (complete with essential phone charging facilities, image sharing opportunities and exclusive performances). But as the programme evolved other utilities have been added ranging from its website… Continue reading Orange’s GlastoTag Aims For World Record
