US telco giant AT&T leveraged its sponsorship of the College Football National Championship playoffs with a campaign called ‘Never Too Much’ which drives home the message that college football isn’t just for Saturdays anymore, but is now a non-stop, season-long obsession which fans now need a network to keep up with. Created with agency… Continue reading AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign
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AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness
AT&T’s MVP brand mascot Lily adds her charm to a suite of new March Madness-themed TV and digital creative running throughout the tournament and showcasing a range of basketball themed moments which see her help out customers in true college hoops style. AT&T is the exclusive wireless partner of the NCAA, Final Four and… Continue reading AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness
