VW Group, a sponsor of the Sochi 2014 Winter Olympics, is spearheading the organising committee’s domestic roadshow – SochiDrive. The SochiDrive roadshow will travel through 14 Russian cities in the summer months of 2012 and 2013 and culminate in a Grand Finale in Sochi. The roving event is focused on a custom-built… Continue reading VW’s SochiDrive: A Winter Olympic Russian Roadshow
Tag: Russia
Ikea Goes Interactive Online for Social Soft Toy Aid Choir
In the footsteps of Band Aid and Live Aid, comes Soft Toy Aid. The latest educational initiative from Ikea sees the furniture behemoth launch a cuddly, web-led singing campaign as it once again partners with UNICEF and Save The Children to support Schools For Africa. The Swedish brand will donate €1 from… Continue reading Ikea Goes Interactive Online for Social Soft Toy Aid Choir
