With no real hockey to watch, Electronic Arts (along with partner ESPN) urged fans to turn to virtual hockey. EA Sports leveraged the NHL lockout right from the September launch of its official NHL 13 game (the only game officially licensed by the NHL and the NHL Players Association) up until the dispute was… Continue reading EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’
Tag: Media/Publishing
Jaguar Sponsors Wall St Journal Digital Open House
Jaguar has teamed up with US financial newspaper powerhouse The Wall Street Journal (WSJ) to open up its paywall and make its digital content free for all readers in an initiative called ‘Digital Open House’. This 24-hour campaign, on March 29, sees free open access to all WSJ digital platforms’ premium content; including online… Continue reading Jaguar Sponsors Wall St Journal Digital Open House
TED Partners With Scott/Fox On ‘Prometheus Trailer’ Talk
In one of the more innovative brand partnerships in recent years, TED (the non for profit organisation dedicated to ‘Ideas Worth Spreading’) has linked with 20th Century Fox and director Ridley Scott on a viral campaign subtly promoting the director’s Alien prequel Prometheus. TED’s 18-minute inspirational talks, from superstar thinkers across the creative,… Continue reading TED Partners With Scott/Fox On ‘Prometheus Trailer’ Talk
Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most interesting activation from this year’s sponsors came from Pepsi. Pepsi, the official beverage partner of the GRAMMYs, is a new partner to the US’s biggest… Continue reading Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
