February saw Beazley unveil its partnership with Hillier Nurseries and Garden Centres at the Royal Horticultural Society (RHS) Chelsea Flower Show, to bring a fencing themed garden exhibit entitled ‘Duel and the Crown’ to the 2012 exhibition. Beazley is a sponsor of the British Fencing Team and this collaboration celebrates the Olympic sport of… Continue reading Fencing Sponsor Beazley’s RHS Flower Show Duel
Tag: Ambient
Augmented Reality Events In Adidas Scotland New Kit Launch
Early December, following on from the Euro 2012 draw, adidas unveiled the new Scotland kit with an augmented reality ambient launch. The initiative took place at Buchanan Galleries in Glasgow and was displayed on the shopping centre’s giant screen. Shoppers were encouraged to stand on a marked out spot on the floor,… Continue reading Augmented Reality Events In Adidas Scotland New Kit Launch
Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
Betfair, the official betting partner of Manchester United, has found a connector that it hopes will appeal to both sets of football fans during the weekend of the Manchester derby – a dislike of Argentina striker Carlos Tevez. So the betting brand has created a ‘Trash Your Tevez Shirt’ initiative. It is urging… Continue reading Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
Tourism NZ’s Storytelling Led By Big Blow Up Ball Tour
With the eyes of the world on New Zealand for the Rugby World Cup 2011, the country’s tourist body has a unique opportunity to raise the nation’s profile on the global stage. So Tourism New Zealand (TNZ) is focussing on ensuring that fans consider New Zealand as a whole rather than just as… Continue reading Tourism NZ’s Storytelling Led By Big Blow Up Ball Tour
Happiness Truck: Coca-Cola RWC 2011 Ambient Activation
After Brazil and The Philippines, Coca-Cola’s Happiness Truck found its way to New Zealand as part of the soft drink behemoth’s activation as the Official Tournament Supplier of Non-Alcoholic Beverages for Rugby World Cup 2011 in New Zealand. Teaming up with former All Black captain Tana Umaga, the truck is part of Coke’s… Continue reading Happiness Truck: Coca-Cola RWC 2011 Ambient Activation
