NICCE launched its latest menswear campaign for SS21 via campaign which saw it tandem up with London biking community BikeStormz to promote a collection inspired by community and the escapism offered by cycling. The Bethnal Green-based fashion imprint’s promotion was spearheaded by a short film called ‘Finding Space’ shot locally on the streets around… Continue reading Fashion Brand NICCE Links With London’s BikeStormz For Cycling Escapism ‘Finding Space’ Short Film
Tag: Urban
‘Footeuses’ Documentary Shines The Spotlight On Female French ‘Concrete Footballers’
Following in the footsteps of the popular French documentaries ‘Concrete Football’ and ‘Ousmane’, comes a new initiative from Yard and Miles in the form of ‘Footeuses’: a documentary dedicated to women’s street football and urban female footballers in Paris. Extending the ‘Concrete Football’ docu-series, ‘Footeuses’ explores the female players’ reality – whether turning out… Continue reading ‘Footeuses’ Documentary Shines The Spotlight On Female French ‘Concrete Footballers’
Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
The ABB FIA Formula E Championship brand refresh reveals a new contemporary and disruptive visual identity that aims to widen the property’s appeal, boost its fanbase and distance it from other established motor racing rights holders. The new look has been inspired by the ‘rawness of urban city environment’ and design elements are layered and… Continue reading Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
