On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Tag: The Times
Guinness RWC Campaign Includes Alarm App
Q: How do you get British and Irish rugby fans up at the crack of dawn to watch live matches (and your adverts) on the other side of the world? A: The Guinness Alarm Call mobile app wakes up fans with a direct alarm call from a famous Rugby player to remind them… Continue reading Guinness RWC Campaign Includes Alarm App
Courvoisier Partners The Times On Summer Festivals
Courvoisier has backed a summer-long campaign with The Times newspaper to promote a series of events and festivals across the UK this summer. The collaboration comes shortly after The Times brand went behind an online paywall. The campaign begins in July with an eight-page guide in the Playlist supplement of The Times that… Continue reading Courvoisier Partners The Times On Summer Festivals
