A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness of the decline and the need and to boost blood donations amongst its fans and local community. Based on the insight that, whilst every year blood donations… Continue reading Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive
Tag: Sid Lee Paris
Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
Amazon’s Prime Video teamed up with creative agency Sid Lee Paris to promote its ‘Pogmentary: Born Ready’ film with a trailer fronted by a 10-year-old Paul Pogba reliving his football career. To promote the 17 June documentary launch, Sid Lee Paris played on the parallels between the Pogba of today and Pogba when he… Continue reading Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
To celebrate the return of the UEFA Champions league (UCL) after its pandemic hiatus, KFC teamed up with EA Sports FIFA and Paris-Saint-Germain (PSG) to lay down a challenge to football fan gamers called ‘Le Match Avant Le Match / The Game Before The Game’. The campaign ran from 5 August through the 12… Continue reading KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
