New campaigns from Formula One (F1) series sponsor Heineken and the activation of recent team sponsorships by Peroni and Estrella demonstrate that no- and low-alcohol beer marketers continue to see sport in general and motor racing in particular as ideal promotional platforms. The new F1 season has already seen Heineken champion its 0.0 brand through… Continue reading Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid
Tag: McLaren Racing
McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Ahead of the 2023 Formula One (F1) season, McLaren Racing and sponsor Google joined forces to create a multi-episode content series called ‘Searching For…’ which focused on the themes of innovation and technology and promoting Google platforms – particularly Google Chrome and Android. The three-spot series of short films, which features both team drivers… Continue reading McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’
Partycasino and Partypoker, two brands which are part of the global sports betting and gaming entertainment group Entain, launched an integrated through-the-line October campaign leveraging their partnership with the McLaren Racing based around offering customers’ ‘Access All Areas’ to the Formula One (F1) team. Developed by SNAP London, the TV campaign and online content… Continue reading Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’
‘Let’s Gooo’ Film Launches QNTMPAY’s ‘Make Your Move’ Activation Of New McLaren Racing F1 Partnership
A new ‘Let’s Gooo’ online video activates new digital bank QNTMPAY’s new partnership with the Formula One team McLaren Racing and highlights some of the benefits of its proposition built around ‘speed’, ‘rewards’, ‘security’ and ‘convenience’ and ‘putting you in the driver’s seat’. QNTMPAYxMCLAREN from The Space Between on Vimeo. The season-opener campaign’s… Continue reading ‘Let’s Gooo’ Film Launches QNTMPAY’s ‘Make Your Move’ Activation Of New McLaren Racing F1 Partnership
