M&S Puts Home Nations’ Footballers Through Their Paces In ‘Eat Well, Play Well Challenge’

M&S Food leveraged its multi-year ‘Eat Well, Play Well’ activation with the four UK ‘home nation’ football associations via a content campaign staring a trio of England Football Lionesses and heroing flagship Eat Well M&S Food Hall products.   Leveraging spiking soccer interest around UEFA Euro 2022, M&S teamed up with content studio JustSo to… Continue reading M&S Puts Home Nations’ Footballers Through Their Paces In ‘Eat Well, Play Well Challenge’

England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron

Late September saw England Rugby and Saracens star Maro Itoje unveiled as the face of the M&S Collection and Autograph menswear ranges for AW21 via a parallel launch event and marketing campaign.   The stalwart UK clothing and food retailer said that it wanted to work with Itoje as he presents a “the perfect style… Continue reading England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron

England Suit Supplier M&S Leverages World Cup Via Social Southgate Inspired #WaistcoatWednesday Work

UK retailer Marks and Spencer (M&S), which has been the official suit supplier to The Football Association and the England men’s team since 2007, ran a responsive World Cup campaign around the knock-out stages leveraging manager Gareth Southgate’s famous waistcoat.   Southgate’s smart and ‘lucky’ waistcoat, from M&S, went social after the England manager wore… Continue reading England Suit Supplier M&S Leverages World Cup Via Social Southgate Inspired #WaistcoatWednesday Work