Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad. The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Tag: DirectTV
AT&T Leverages NCAA March Madness Via Sportscaster Duo ‘Just OK Is Not OK’ Campaign
Fronted by two fictitious sports casters – Ken (played by Mark Neely) and the clueless Phil (played by Tim Baltz) – commentating courtside in a series of comic commercials, AT&T’s ‘Just OK Is Not OK’ campaign activates its NCAA partnership through the 2019 hoops tournament. Baltz’s character, clueless color commentator Phil, who thinks his… Continue reading AT&T Leverages NCAA March Madness Via Sportscaster Duo ‘Just OK Is Not OK’ Campaign
