Inspiring Sports Marketing
May 11, 2022
DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – >>
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Mar 29, 2019
AT&T Leverages NCAA March Madness Via Sportscaster Duo ‘Just OK Is Not OK’ Campaign
Fronted by two fictitious sports casters – Ken (played by Mark Neely) and the clueless Phil (played by Tim Baltz) – commentating courtside in a series of comic commercials, >>
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