The season NBC/GOLF Channel has been running split-screen commercials in an advertising format the broadcaster calls ‘Playing Through’. Essentially, by moving to a split screen, the commercials run simultaneously with continued golf coverage so fans continue to watch the players and the spots while TV commercials air in a second on-screen box. The… Continue reading NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
Tag: Callaway
Callaway Continues Its Inclusivity/Diversity ‘Golf Lives’ Initiative With three Part ‘Home Course’ Series
Mid October saw Callaway Golf roll out the next edition of its ‘Golf Lives’ social series by shining the spotlight on three distinct courses in the initiative’s ongoing aim to demonstrate that golf isn’t solely about country clubs and elites. This initiative is part of the golfing world’s wider objective of making golf more… Continue reading Callaway Continues Its Inclusivity/Diversity ‘Golf Lives’ Initiative With three Part ‘Home Course’ Series
#MyCallawayDriver: US Open Twitter Transport Utility
Golf equipment brand Callaway has teamed up with tech outfit Uber to create a mobile app experience that will allow US Open patrons to request an on-demand ride to and from the tournament site at Merion Golf Club in Ardmore, Pennsylvania. Callaway and Uber Technologies are offering golf fans a utility-led, technology-centered experience during the… Continue reading #MyCallawayDriver: US Open Twitter Transport Utility
