An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism in hockey as it aims to raise awareness and of funds for a drive to make hockey more diverse. Conceived by creative agency Anomaly and… Continue reading Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
Tag: Budweiser Canada
Budweiser Canada Enhances Hockey ‘Red Light 2.0′ Via ‘Goal Lab’ & USA Expansion
Using the tagline ‘The greatest goals deserve the greatest celebrations’, Budweiser Canada has expanded its NHL ambush ‘Red Light 2.0′ with a Goal Lab and has extended it into the USA Without an NHL sponsorship (Molson Canadian is the league’s official beer), it aimed to knit together its local partnerships, individual franchise relationships and… Continue reading Budweiser Canada Enhances Hockey ‘Red Light 2.0′ Via ‘Goal Lab’ & USA Expansion
