Nike, in partnership with NBC Universal, has released a set of limited edition Marty McFly sneakers/trainers from Back to the Future II in a CSR initiative to raise funds to fight Parkinson’s Disease. The new shoes, famed for their self-lacing and self-luminating features, were launched by Michael J Fox himself with an appearance on top… Continue reading Nike, Universal & Michael J Fox Create McFly Trainers
Tag: Sneakers
Fictional Pitcher Powers Is New K-Swiss Ambassador
Hybrid sports-fashion trainer brand K-Swiss has signed up fouled mouthed former baseball star Kenny Powers as a new brand ambassador. However the challenger brand isn’t quite stepping up to the baseball star sponsorship status of rivals adidas and Nike because Kenny is a fictional TV ball player. He is one of the lead characters in… Continue reading Fictional Pitcher Powers Is New K-Swiss Ambassador
