To leverage the start of the new season, US detergent giant Tide teamed with football legend Peyton Manning, singing star Gwen Stefani and broadcaster NBC in a mashup of Tide commercials and network show promos with a campaign called ‘When Is Laundry Night?’ The campaign, developed with P&G multi agency Woven (which includes Saatchi… Continue reading Tide Leverages Kick Off With ‘When Is Laundry Night?’ As NFL Now Means ‘Not For Laundry’
Tag: Kick Off
Activative’s ‘Top 10’ UEFA Champions League 2017/18 Kick-Off Campaigns & Creative Assets
More than a billion people watch the UEFA Champions League every year making it a unique partner engagement platform and the world’s most watched annual sports property. Little wonder then that its rights-holder and sponsors are so keen to start activating their rights as soon as this season’s tournament gets underway. After last… Continue reading Activative’s ‘Top 10’ UEFA Champions League 2017/18 Kick-Off Campaigns & Creative Assets
