KFC are changing their globally recognised red and white corporate colours (which also happen to be the English flag colours) to the green and gold of the Aussie cricket team to leverage this summer’s Ashes series and support its Cricket Australia sponsors. Developed with agency Ogilvy Sydney, this is another example of sponsorship activation… Continue reading KFC Australia Goes Green & Gold For Ashes Activation
Tag: KFC
PETA Challenges KFC’s Ravens Sponsorship
People for the Ethical Treatment of Animals (PETA) have launched a campaign against the NFL’s Baltimore Ravens and their owner Steve Bisciotti. over the team’s sponsorship deal with fast food giant KFC. The animal rights group is urging the Ravens to reconsider their official chicken sponsor and to drive home their argument have launched… Continue reading PETA Challenges KFC’s Ravens Sponsorship
