Coca-Cola has collaborated with The World Wide Fund for Nature (WWF) in The Philippines in order to put up the planet’s first eco friendly ‘plant billboard’. Manila’s most innovative outdoor ad is built from 3,600 individual Fukien tea plants – each one alive and growing. The plant pots themselves are made from recycled coke… Continue reading Coke & WWF’s Eco Plant Billboard Absorbs Pollution
Tag: Eco
Team Sky’s Rainforest Rescue At Tour De France
Following on from the eco initiative’s activation throughout the Tour of Britain, Team Sky are using the Tour De France to highlight its sponsor’s effort to save 1 billion trees in the Amazon rainforest with Rainforest Rescue. The pro cycling team’s brand colours have changed from Sky’s corporate blue to Rainforest Rescue green and… Continue reading Team Sky’s Rainforest Rescue At Tour De France
Philips & National Theatre Eco Lighting Link
Another interesting and technically complex eco sponsorship scheme is Philips’ award winning five-year partnership with London’s National Theatre. This environmentally friendly focused lighting partnership runs under the Dutch electrical giant’s Sense and Simplicity big idea was just such an example. The brand provided technology and equipment worth £500,000 to replace the theatre’s external and… Continue reading Philips & National Theatre Eco Lighting Link
