In keeping with South By Southwest’s polymath, multi-disciplined tech/music/art/media span, official car sponsor is rolling out a suite of activation initiatives at the 2013 festival. Chevrolet has been the main auto sponsor of SXSW festival for the last four years in the twin roles of both ‘Super Sponsor’ and ‘Official Ride’. From its… Continue reading SXSW Super Sponsor Chevy Multi-Part Austin Activation
Tag: Chevrolet
Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford. The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff. The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
The new music video from OK Go for ‘Needing/Getting was made in partnership with Chevrolet and launched on the grandest US marketing stage of all – as a Super Bowl commercial. The Chevy’s Sonic featured front and centre in this ‘brand and band’ Super Bowl commercial collaboration – called “Let’s Do This”. … Continue reading OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
