Rugby World Cup 2011 > Activation Report

The World Cup is rugby’s biggest event, but for advertisers, partners & sponsors NZ ’11 presented as many challenges as opportunities. Our activation report covers the tournament’s stand-out activation and explores how brands took on these challenges – from early morning kick-off times, to match travel challenges and from controversial rugger-bugger culture to attracting new fans to the game. Cost £100. Download Sample Extracts.


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