Kelly Clarkson may have done well indeed out of American Idol, but perhaps the biggest winner from Fox’s smash TV show is Coca-Cola. American Idol turned out to be one of the few properties that can match Coca-Cola’s universal appeal and fits in line with Coke’s target demographic reach – from kids through 35-year-olds… Continue reading Coca-Cola Is the Real Winner Of American Idol
Author: j.edwards
Durex Targets Youth Via MTV Dance Sponsorship
Durex launches a pan European on-air sponsorship of MTV dance show ‘Dance Floor Charta’ as part of a wider campaign to reverse existing brand perceptions that it is an ‘old fashioned’ brand among 18 to 24-year-olds. The campaign, orchestrated by McCann Erickson, came after Durex research found that (despite its brand leadership position) young… Continue reading Durex Targets Youth Via MTV Dance Sponsorship
Borrow The All Blacks – ASB & New Zealand Rugby Union
To help restart the New Zealand small business economy after the pandemic shutdown, ASB Bank leveraged its partnerships with the New Zealand Rugby Union and Eden Park Stadium through an SME focused activation which invited small businesses to apply to benefit from the bank’s own rugby rights package which in turn boosted ASB’s brand love… Continue reading Borrow The All Blacks – ASB & New Zealand Rugby Union
